Work list00


Lucid Motors /

Discover Lucid header

Description /

Dream Ahead is an online event launch for the release of Lucid Motors first electric vehicle, the Lucid Air. The launch combined live streaming and pre-recorded video, as well as audience interaction.

Prior to launch, the public was invited to RSVP to the event. During the sign-up process, they were asked to choose which aspects of the Lucid Air interested them the most. On launch day, they received an exclusive personalized playlist of brand films made from custom story elements unique to their interests.

Role /


Info /

  • Client • Lucid Motors
  • Agency • Resn
  • Year • 2020

Credits /

  • Steve Le Marquand, Sound Designer

  • Wade Cowin, Creative Director

  • Jarred Bishop, UX Designer

  • Phil Andrews, Motion Designer

  • Nick Hughes, Technical Director

  • Mike Wojo, Lead Developer

  • Ethan Chiu, Developer

  • Grégoire Cortesi, Producer