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Art of Fitness /
Digital Installation

Art of Fitness header

Description /

Art of Fitness is a Samsung digital installation to market the Galaxy Watch Active, a product aimed at fitness and active lifestyles. The concept revolves around the use of the biometric sensors to create unique 3D real-time generative artworks from the users movements.


A bespoke system were created where the S10 and Galaxy Watch Active interfaced with the participants, allowing for personalization with choices of music style, workout intensity, and color.

Role /

  • DESIGN DIRECTION
  • UI/UX DESIGN
  • MOTION DESIGN
  • 3D DESIGN

Info /

  • Client • Samsung
  • Agency • Little Red Robot
  • Year • 2019

Credits /

  • Seth Shukovsky, Project Director

  • Lee Scharfstein, Executive Producer

  • Lily Johnson, Producer

  • Travis Craw, Producer

  • Lehi Lucky Ligan, Watch Developer

  • Volvox Lab, Programming

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