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Nike /
Augmented Reality

Zero Gravity header

Description /

Zero Gravity is a motivational and inspirational augmented reality experience that is personal for each runner. Each Nike+ runner is able to see its past trainings through a 3D data visualisation using their Nike+ id. By looking at any in store Nike+ Zero Gravity posters with their phone, users will discover their 12 last runs statistics.



Note : This project was a concept requested by Nike which, unfortunately, has never been made into reality. 

Role /

  • CONCEPT
  • ART DIRECTION
  • UI/UX DESIGN
  • MOTION DESIGN
  • 3D DESIGN

Info /

  • Client • Nike
  • Agency • Nexus Studios
  • Year • 2017

Credits /

  • Matt Jakob, Creative Director

  • Joana Flor, Executive Producer

  • Joana Guimarães, Producer

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